Where are you right now?
If even one applies to you, this book could be your answer.
You're not alone in this
In 2024, 1 million businesses closed. 5 years after starting, 7 out of 10 disappear.
Business closures by year
| Year | Closures | YoY Change | Notes |
|---|---|---|---|
| 2021 | 850K | - | COVID impact |
| 2022 | 920K | +8.2% | Post-recovery closures |
| 2023 | 970K | +5.4% | Economic slowdown |
| 2024 | 1M+ | +3.1% | All-time high |
Startup survival rates
| Period | Survival Rate | Closure Rate | Meaning |
|---|---|---|---|
| After 1 year | 64.4% | 35.6% | ~4 out of 10 close |
| After 3 years | 45.9% | 54.1% | 5+ out of 10 close |
| After 5 years | 36.4% | 63.6% | 6+ out of 10 close |
Source: Statistics Korea Business Demographics, Ministry of SMEs and Startups Survey
Why do most businesses fail?
They think they didn't have enough money or preparation.
They think the product was the problem.
They think the times have changed.
They tried to do everything without knowing the essentials.
They failed to build a brand.
They need to create innovation.
This is not theory! These are real results.
Amazing transformations from small business owners who applied the same principles
A restaurant losing money for 6 months grew 300% in just 2 months after consulting
Near-closure state
- - 6 months of consecutive losses and debt
- - 10+ menu items (excessive inventory)
- - Continuous price cuts (vicious cycle)
- - Owner running everything alone (overwork)
Standardized soy/seasoned crab sizes
Removed customer choice paralysis, reduced inventory
'Half-and-half crab' new menu (creative imitation)
Applied jjamjjamyeon concept to crab dishes
Reasonable premium at ₩17,500
Secured cost ratio below 40%
Repeat measurement and improvement
Continuous improvement of quality and promotion
Results (after 2 months)
+300%
Order increase
+700%
Operating profit increase
2
Focus menu items
30%
Cost ratio maintained
"I was scared to cut the menu. But after narrowing it to 2 items, our identity actually became clearer, and customers started remembering us as a 'premium crab restaurant.' Thanks to that, we moved to a bigger, cleaner location the next year."
- - Crab restaurant owner
Differentiation through DJ career
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About the Author
Taeyong Moon, CEO
Marketing Professional - Brand Designer - CEO of Sunbagel Inc.
10+
Years in Marketing
2020
Company Founded
7th Year
Running Business
"Entrepreneurship is not about ideas — it's about execution. And execution starts with elimination."
For 10 years across various industries, I've been asking 'what actually works' in marketing. Through starting my own business, I experienced the gap between theory and reality, and I've captured those insights in this book. I hope early-stage entrepreneurs and small business owners can avoid the same trial and error.
5 Core Topics
Essential strategies for survival and growth, presented step by step
Eliminate, and Eliminate More
The first step to success is subtraction, not addition. Through Apple, Google, and the author's real-world experience, learn the systematic elimination strategy to strip away the unnecessary and create a state of focus.
Focus on Core Values
Learn how to focus on the critical 20% using the 80/20 rule. Discover why branding is a survival weapon for small businesses, and why innovation is about discovering customer needs, not technology.
Imitate Creatively
The method to create innovation with minimum risk and cost: 'creative imitation.' Through examples like escalators, conveyor-belt sushi, and Steve Jobs' Macintosh, learn how to turn imitation into innovation.
Why Systems Thinking Matters
True competitiveness emerges when elimination, innovation, and marketing connect as one system. Learn integrated business thinking through real value creation systems of IKEA, Toss, and Daiso.
Where Should You Start?
Everyone has unique strengths. A practical guide starting from your own resources and strengths, not others' success stories. Also explains why continuous improvement through Kaizen management is the key to survival.
Buy today and get 2 bonus benefits
The PDF alone isn't enough. Special benefits for real-world application!
Author's video lecture included
Understand the book's core content more easily through video.
Q&A community with the author
A dedicated space where you can directly ask the author your questions.
~60% closure rate 3 years after starting
Where do you fall?
And how many months do you have left?
7-day unconditional refund | Instant download
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